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We envision a world where couples prepare for pregnancy like they prepare for a wedding - in advance, with targeted tools, guidance and support along the way.

We envision a world where couples prepare for pregnancy like they prepare for a wedding - in advance, with targeted tools, guidance and support along the way.

  • In our practices, we continually saw women who were actively trying to get pregnant, had often had multiple visits with their doctors and yet, had never received anything more than a recommendation to start prenatal vitamins. This advice is embarrassingly and woefully inadequate. While prenatal vitamins are necessary, they’re insufficient in their ability to optimize fertility and pregnancy outcomes alone.
  • In our practices, we continually saw women who were actively trying to get pregnant, had often had multiple visits with their doctors and yet, had never received anything more than a recommendation to start prenatal vitamins.This advice is embarrassingly and woefully inadequate.While prenatal vitamins are necessary, they’re insufficient in their ability to optimize fertility and pregnancy outcomes alone.
  • We realized that the reason that women were getting insufficient guidance is that the majority of healthcare providers have not been trained on preconception care.
  • We realized that the reason that women were getting insufficient guidance is that the majority of healthcare providers have not been trained on preconception care.

That's where Poplin comes in.

We are a team of pre-pregnancy experts.

We have built a first-of-its-kind pre-pregnancy wellness testing platform to allow couples to be as empowered and deliberate about their family planning as they are with every other aspect of their lives.

  • We are a team of pre-pregnancy experts.
  • We have built a first-of-its-kind pre-pregnancy wellness testing platform to allow couples to be as empowered and deliberate about their family planning as they are with every other aspect of their lives.

Founder and CEO, Alexandria DeVito

Founder and CEO, Alexandria DeVito

OUR PHILOSOPHY

We have systems, guidelines and infrastructure to prepare for every other important milestone - wedding, career, home purchase - but there has been nothing to help couples prepare for pregnancy in an organized, systematic and comprehensive way - until now.

We focus on 3 core tenets:

We focus on 3 core tenets:

Proactive

We start early. Pre-pregnancy focuses on the ~1 year time period before conception.

Our pre-pregnancy process walks you through all of the necessary (and extra credit!) steps to optimize your mind, body and environment prior to conception.

Healthier parents give birth to healthier babies. Our platform includes both partners, regardless of gender or relationship construct, in pregnancy preparation - from the start.

We start early. Pre-pregnancy focuses on the ~1 year time period before conception.

Integrative

Healthier parents give birth to healthier babies. Our platform includes both partners, regardless of gender or relationship construct, in pregnancy preparation - from the start.

Our pre-pregnancy process walks you through all of the necessary (and extra credit!) steps to optimize your mind, body and environment prior to conception.

Healthier parents give birth to healthier babies. Our platform includes both partners, regardless of gender or relationship construct, in pregnancy preparation - from the start.

We start early. Pre-pregnancy focuses on the ~1 year time period before conception.

Systematic

Our pre-pregnancy process walks you through all of the necessary (and extra credit!) steps to optimize your mind, body and environment prior to conception.

Our pre-pregnancy process walks you through all of the necessary (and extra credit!) steps to optimize your mind, body and environment prior to conception.

Healthier parents give birth to healthier babies. Our platform includes both partners, regardless of gender or relationship construct, in pregnancy preparation - from the start.

We start early. Pre-pregnancy focuses on the ~1 year time period before conception.

Meet the Team

Gretchen DePalma

Consumer Education & Operations

Kristy Goodman

Medical Advisor

Jennifer D'Aponte

Marketing Lead


OUR CLINICAL
ADVISORY BOARD

OUR CLINICAL ADVISORY BOARD

Poplin's clinical advisors are the leading functional fertility and
preconception experts in the country.